Fishermen's Satisfaction Rate Toward Fish Landing Base Service (PPI) Eri, Ambon City
DOI:
https://doi.org/10.58184/jfmas.v2i1.192Keywords:
Fisherman satisfaction, the need to go to sea, fish landing baseAbstract
Fish Landing Base (PPI) Eri provides various services for sailing needs such as fuel oil, Water and Ice. So this study aims to analyze the level of satisfaction of fishermen to the fulfilment of sailing requirements in PPI Eri. The method used is the method of survey is observation and direct interview with fisherman using a questionnaire aimed at obtaining a thorough picture/description of objects in this case fishing who carries out loading activity in PPIs Eri. The analysis was carried out by measuring the overall level of fishermen consumer satisfaction by looking at the level of importance of the attributes, and the Importance and Performance Analysis method. The results of the research show that the level of satisfaction of fishermen with their respective fishing needs for fuel is quite satisfied with a Customer Satisfaction Index (CSI) of 0.64%, for water in the satisfied category with a CSI of 0.71. The results of the Importance and Performance Analysis (IPA) analysis for fuel needs, there are no attributes that must be prioritized so that the attributes assessed against 9 attributes, 7 of which have a high level of importance (satisfied) so their service and performance must be maintained, then the other 2 attributes classified as low (less important) 1 of which is repairing damaged fuel facilities and a complaint reception system, these two attributes have been provided by the PPI but for fishermen they are not prioritized. For water needs, there are 2 attributes which are considered important but must be prioritized in the sense that service performance must be improved to provide satisfaction for fishermen, while there are 5 attributes whose services must be maintained because they are considered satisfactory for fishermen, and there are 2 attributes which are considered less important so they are not need to be prioritized by fishermen.
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