Pendampingan Pemanfaatan E-Commerce Untuk Pemasaran Songket Dan Kerupuk Di Desa Burai Sumatera Selatan
Keywords:
e-commerce, Online Marketing, Community Development, Kerupuk, Songket South SumateraAbstract
The adoption of information technology, particularly e-commerce, is a strategic solution to address marketing challenges in the digital transformation era. In Burai Village, e-commerce implementation remains limited, necessitating assistance to empower the community in utilizing e-commerce for marketing and enhancing entrepreneurial capacity. The program began with a needs assessment, analyzing community requirements and potentials, followed by resource and budget planning. Implementation involved the community in creating online stores, optimizing promotional features like live streaming, managing inventory, and generating shipping labels. The program concluded with an evaluation phase. Results showed increased e-commerce knowledge among the community, a higher number of e-commerce account owners, and improved skills in using platform features. Surveys revealed high community satisfaction with e-commerce sales features and recognition of its pivotal role in boosting product sales. This initiative underscores the importance of targeted assistance in fostering digital marketing capabilities within rural communities.
Downloads
References
Adityawarman, M., & Sidik, M. (2023). Prospek Pengembangan Desa Wisata sebagai Upaya Peningkatan Pendapatan Petani Di Desa Burai Kecamatan Tanjung Batu Kabupaten Ogan Ilir. Societa: Jurnal Ilmu-Ilmu Agribisnis, 11(2), 124. https://doi.org/10.32502/jsct.v11i2.5582
Hermawan, E. (2022). Competitive Strategy, Competitive Advantages, dan Marketing Performance pada E-Commerce Shopee Indonesia. Jurnal Kewirausahaan Dan Multi Talenta, 1(1), 1–13. https://doi.org/10.38035/jkmt.v1i1.7
Latifah, N. L. D., Adzam, M., & Vidiastuti, D. P. (2024). Strategi Transformasi Digital: Inovasi Program Tuka Tuku Purbalingga. Matra Pembaruan, 8(1), 17–30. https://doi.org/10.21787/mp.8.1.2024.17-30
Nazar, M., & Tertia Salsabila. (2024). Pemanfaatan Potensi E-Commerce pada Peningkatan Keragaman Bisnis Lokal di Sulawesi Selatan; Perspektif Transformasi Digital. GIAT : Teknologi Untuk Masyarakat, 3(1), 25–37. https://doi.org/10.24002/giat.v3i1.9152
Novriansa, A., Muthia, F., Yusrianti, H., & Aryanto, A. (2023). Edukasi Akuntansi dan Penyusunan Laporan Keuangan untuk Pelaku Usaha Produktif di Desa Burai, Ogan Ilir. Sricommerce: Journal of Sriwijaya Community Services, 4(2), 139–148. https://doi.org/10.29259/jscs.v4i2.154
Putranto, C. K., & Rani, U. (2022). Dampak Pemanfaatan E-Commerce Pada Kinerja UMKM. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 2(5), 333–340. https://doi.org/10.55047/transekonomika.v2i5.226
Rahmawaty, I., Sa’adah, L., & Musyafaah, L. (2023). Pengaruh Live Streaming Selling, Review Product, Dan Discount terhadap Minat Beli Konsumen pada E-Commerce Shopee. Jurnal Riset Entrepreneurship, 6(2), 80. https://doi.org/10.30587/jre.v6i2.5956
Sangadji, Z., Taufik, M., Kahar, M. S., Sarawa, S., Aba, L., Uge, S., Arsyad, R. Bin, Fathurrahman, M., & Febriadi, I. (2024). Literasi Digital Pertanian sebagai Upaya Peningkatan Pengetahuan Masyarakat dalam Budidaya Tanaman Berkelanjutan di Kabupaten Tambarauw. Aksiologiya: Jurnal Pengabdian Kepada Masyarakat, 8(3). https://doi.org/10.30651/aks.v8i3.16967
Sari, M. R., Maulana, N., & Setyowati, L. (2023). Pelatihan Keuangan Guna Meningkatkan Literasi Keuangan Pelaku UMKM Desa Wisata Burai. I-Com: Indonesian Community Journal, 3(3), 933–943. https://doi.org/10.33379/icom.v3i3.2737
Yusrin, N. A. (2024). Understanding The Success Characteristics on Livestreaming Towards Purchase Intention in Indonesia. ULTIMA Management, 16(107). file:///C:/Users/user/Downloads/3537-Article Text-15863-1-10-20240712.pdf
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Erni Purbiyanti, Yulia Sari, Nurilla Elysa Putri, Yunita, Utan Sahiro Ritonga, Merna Ayu Sulastri, M Huanza
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors submitting manuscripts do so with the understanding that if accepted for publication, the article's copyright will be given to the Author. Copyright includes the right to reproduce and transmit articles in all forms and media, including reprints, photographs, microfilm, and other similar reproductions, as well as translations.
The editors of Mestaka make every effort to ensure that no false or misleading data, opinions, or statements are published in the journal. However, the content of articles and advertisements published on Mestaka is the responsibility and responsibility of the authors and advertisers respectively.
Users of this website will be licensed to use the materials from this website in accordance with the Creative Commons International License 4.0 (CC-BY-SA). No fees are charged. Please use the appropriate materials.
Copyright by Mestaka: Media Pusat Pengabdian Kepada Masyarakat uses the latest version of the CC-BY-SA license, which grants the most extensive rights to authors. All articles published by Mestaka are considered to have been released under the Creative Commons International License 4.0 (CC-BY-SA). These are open-access articles distributed under the terms of the Creative Commons International License 4.0 (CC-BY-SA).
Please download the Author's Declaration. The author's declaration form must be completed in relation to the article, signed the original, and sent a scanned document file (softcopy) to our email mestaka@pakisjournal.com or sent to the Editorial Office in the form of an original hard copy and the article in softcopy form.
Creative Commons License
This work is licensed under the Creative Commons International License 4.0 (CC-BY-SA)
