Implementasi ABCD melalui Program Starling Sandiakala dalam Pemberdayaan Pemuda dan Ekonomi Lokal Desa Jadi
DOI:
https://doi.org/10.58184/mestaka.v5i5.1090Keywords:
Asset-Based Community Development (ABCD), Empowerment of the Younger Generation, Regional Economy, Karang Taruna, Community ServiceAbstract
The village of Jadi possesses a number of local assets with the potential to support community empowerment, including its youth as human resources, social capital through the Karang Taruna youth organization, and a spot with a sunset view that serves as a community gathering place. However, these assets have not yet been fully utilized as opportunities for sustainable business. This community service initiative aims to implement the Asset-Based Community Development (ABCD) approach through the Starling “Sandiakala” Program as a step toward youth empowerment and local economic development grounded in the village’s assets. The implementation method applies the ABCD approach, which consists of the following stages: acculturation; asset identification and mapping (asset mapping); collaborative program planning with the village government and Karang Taruna; implementation of the Starling “Sandiakala” Program; and mentoring until management is transferred to local youth. The Starling “Sandiakala” Program is the result of collaborative planning that leverages the potential of the location at dusk as a space for productive enterprises. The results of the activities show that during the pilot period, the program received a positive response from the community, with an upward trend in sales, supported by promotional strategies via social media and adaptive management of the business location. In addition, the active participation of Karang Taruna from the planning stage through to program management fostered a sense of ownership of the business that was established.
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