Pemberdayaan UMKM Desa Ngampel melalui Pendampingan Kewirausahaan, Keuangan, Kemasan dan Pemasaran Digital
DOI:
https://doi.org/10.58184/mestaka.v5i4.1091Keywords:
Digital Marketing, Financial Management, Packaging, MSMEs, Community EmpowermentAbstract
This community service activity aims to empower MSME operators involved in catfish farming and processing in Ngampel Village, Balongpanggang Subdistrict, Gresik Regency, through integrated mentoring that covers strengthening entrepreneurship, financial management, digital marketing, and the development of product packaging and labeling. The activity was held on May 24, 2026, using a participatory approach that combined outreach, training, and hands-on guidance (learning by doing), with 15 participants from the Ngampel Village PKK (Family Welfare Movement) and the SME partner Zea Zhafira Persada. The results of the activity showed a significant increase in participants’ understanding, with the average pre-test score of 53.7 rising to 84.9 on the post-test—a 58.3% increase. The highest improvement was observed in the area of digital marketing at 73.1%, followed by financial management and cost of goods sold (COGS) at 59.1%, packaging and labeling at 56.1%, and entrepreneurship at 47.0%. The outputs generated included a simple business plan based on the Business Model Canvas, financial record-keeping templates and Cost of Goods Sold (COGS) calculation forms, an active WhatsApp Business account with a digital product catalog, and new packaging and label designs for marinated catfish and catfish katsu products. This initiative demonstrates that an integrated training approach combined with hands-on practice is effective in enhancing business management capacity and the competitiveness of MSMEs based on local fisheries potential.
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