Pendampingan Pengembangan Platform Digital Edukasi Produk Lembaga Keuangan Syariah bagi Generasi Z

Abstract

For Generation Z, who are closely connected to technology and social media. However, Generation Z's understanding of Sharia financial institution products and services still needs strengthening, particularly regarding product characteristics, contracts , benefits, risks, and transaction mechanisms. This community service activity aims to enhance the knowledge and understanding of Generation Z university students regarding Sharia financial institution products through the use of an educational digital platform. The activity employed a Participatory Action Research (PAR) approach, comprising stages of situational analysis, problem identification, solution planning, social engagement, training implementation, and evaluation. The target audience consisted of Generation Z students from STAI Darussalam Lampung. Implementation involved delivering material, introducing the platform, usage training, hands-on practice, discussions, and evaluating participant understanding. The results indicate an improvement in participants' understanding of the diversity of products and services offered by Sharia financial institutions. Participants were also able to utilize the digital platform to access and comprehend information on Sharia finance. Thus, digital platforms can serve as a relevant supporting medium for enhancing Sharia financial literacy among Generation Z.