Transformasi Digital Manajemen Produksi dan Pemasaran Pengrajin Kain Prada Bali
DOI:
https://doi.org/10.58184/mestaka.v5i5.1157Keywords:
Digital Transformation, Prada Bali Fabrics, Production Management, E-Catalog, Digital MarketingAbstract
Digital transformation in culture-based handicraft businesses is necessary for business management and to expand marketing access without losing the traditional character of the products. This community service project was carried out at Agung Prada Bali, a Prada Bali fabric craft business in Denpasar, which faced challenges in production and financial record-keeping as well as limitations in digital marketing. The activity aimed to improve the organization of production and financial management, enhance branding and digital marketing capabilities, and provide technology-based marketing channels. Implementation methods included outreach, needs analysis, training, technology implementation, mentoring, monitoring, and evaluation. The technologies implemented consisted of a simple production and financial management system based on Microsoft Excel, as well as a website-based e-catalog integrated with WhatsApp and Instagram. The results of the activity demonstrate the availability of systems for recording transactions, raw materials, inventory, production output, and cost of goods sold (COGS), as well as production standard operating procedures (SOPs) that have been disseminated to the partners. On the marketing front, the e-catalog now features 10 products and, during the period from August 1 to September 5, 2026, received 142 views, 35 WhatsApp clicks, 1 order, and generated transactions totaling Rp600,000. Instagram garnered 3,626 views and 90 interactions, with 76.3% of views coming from non-followers. These results indicate that the implementation of technology has created a new digital channel to support business management and the marketing of Ka’s cultural products.
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