Desain Logo Untuk Peningkatan Identitas Visual Pada UMKM Lesehan 12 Sirah Kencong
DOI:
https://doi.org/10.58184/mestaka.v3i2.278Keywords:
Visual Identity, Logo, MSMEAbstract
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy by generating employment and business opportunities. However, many MSMEs overlook the importance of visual identity, especially logos, in enhancing competitiveness in the era of globalization. This research focuses on Warung Lesehan 12 in Kebun Bantaran, Blitar, which lacks visual identity. Combining observation and interviews, this study aims to improve visual identity through effective logo design. The establishment, located in an agro-tourism area, has the potential to attract tourists but lacks visual branding. By designing a logo in the form of a white circle with brown elements, including contact information, this research successfully creates an attractive and memorable identity. The logo is then materialized into a stamp for promotional use. The results demonstrate Warung Lesehan 12's commitment to enhancing their brand image.
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References
Airey, D. (2014). Logo Design Love: A guide to creating iconic brand identities. Pearson Education. https://books.google.co.id/books?id=%5C_atOBAAAQBAJ
Andika, R., W., & Lubis, D., S. (2023). Perancangan Logo sebagai Brand Identity pada UMKM Bakso Goreng Taksihmurah dengan Konsep Desain Dua Dimensi (2D). REMIK: Riset Dan E-Jurnal Manajemen Informatika Komputer, 7(2), 955-967. https://doi.org/10.33395/remik.v7i2.12319
Dewi, E. K., Hayati, D., Ananda, N., & Rini, M. W. (2022). Making Product Logo and Labeling As Sales Promotion on MSME Traditional Drink “MF” Jakarta Selatan: Pembuatan Logo dan Pelabelan Produk Sebagai Promosi Penjualan Pada UMKM Minuman Tradisional “MF” Jakarta Selatan. Mattawang: Jurnal Pengabdian Masyarakat, 3(3), 302-306. https://doi.org/10.35877/454RI.mattawang1165
Rosenblatt, S. (1977). Business Communication. Englewood Cliff, N.J.: Prentice Hall.
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