STIE Fest Personal Branding Sekolah Tinggi Ilmu Ekonomi Bima Dimedia Digital
DOI:
https://doi.org/10.58184/mestaka.v4i2.621Keywords:
Social Media, Personal Branding, STIE FestAbstract
Competition between universities is getting tighter, both at national and international levels, covering academic aspects, reputation, innovation, and funding. To stay relevant in the digital era, universities must adapt and improve quality, utilizing social media as a means of communication and personal branding. In addition, through community service, institutions can apply science, technology, and art to provide real benefits. Community service uses a participatory method that involves the role of the STIE Bima academic community. in collaboration with the Bima City Hospital and the Bima Regency BNN with stages of preparation, implementation and evaluation. STIE Fest emphasizes the personal branding of universities in community service as an effort to build image and reputation through social contribution. This can be achieved by demonstrating academic expertise, creating useful innovations, and playing an active role in community empowerment. This approach increases public trust and attracts the interest of prospective students, industry partners, and government support, while reflecting a commitment to social development and sustainability.
Downloads
References
Arafah, S., & Syafitri, E. (2022). Implementasi Personal Branding Dalam Meningkatkan Kredibilitas Jiwa Entrepreneurship Di Era Digital. Jurnal Pengabdian Kepada Masyarakat, 2(2), 119–123. http://ejournal.feunhasy.ac.id/dinamis
Muniarty, P., Rimawan, M., Syukurdwiriansyah, M., Aprianti, K., & Ade Putra, M. (2023). Kuliah Kerja Nyata Tematik Merdeka Belajar Kampus Merdeka Sekolah Tinggi Ilmu Ekonomi Bima. Prosiding PEPADU 2023 Seminar Nasional Pengabdian Kepada Masyarakat LPPM Universitas Maataram, 5(1), 178–186.
Muniarty, P., Wulandari, W., Pratiwi, A., & Rimawan, M. (2021). Pengabdian Kepada Masyarakat Melalui Kuliah Kerja Nyata Sekolah Tinggi Ilmu Ekonomi Bima. Journal of Empowerment, 2(2), 172. https://doi.org/10.35194/je.v2i2.1586
Qur’atul, A., Muh.Umran, L. O., & Harnina, R. (2024). ANALISIS DIMENSI PERSONAL BRANDING MAHASISWA UNIVERSITAS HALU OLEO MELALUI AKTUALISASI DIRI DI PLATFORM INSTAGRAM. Newcomb : Jurnal Ilmu Komunikasi Dan Media, 2(1), 22–32.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Puji Muniarty, M Rimawan, Ovriyadin
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors submitting manuscripts do so with the understanding that if accepted for publication, the article's copyright will be given to the Author. Copyright includes the right to reproduce and transmit articles in all forms and media, including reprints, photographs, microfilm, and other similar reproductions, as well as translations.
The editors of Mestaka make every effort to ensure that no false or misleading data, opinions, or statements are published in the journal. However, the content of articles and advertisements published on Mestaka is the responsibility and responsibility of the authors and advertisers respectively.
Users of this website will be licensed to use the materials from this website in accordance with the Creative Commons International License 4.0 (CC-BY-SA). No fees are charged. Please use the appropriate materials.
Copyright by Mestaka: Media Pusat Pengabdian Kepada Masyarakat uses the latest version of the CC-BY-SA license, which grants the most extensive rights to authors. All articles published by Mestaka are considered to have been released under the Creative Commons International License 4.0 (CC-BY-SA). These are open-access articles distributed under the terms of the Creative Commons International License 4.0 (CC-BY-SA).
Please download the Author's Declaration. The author's declaration form must be completed in relation to the article, signed the original, and sent a scanned document file (softcopy) to our email mestaka@pakisjournal.com or sent to the Editorial Office in the form of an original hard copy and the article in softcopy form.
Creative Commons License
This work is licensed under the Creative Commons International License 4.0 (CC-BY-SA)
