Pengembangan Strategi Promosi Berbasis Media Sosial Digital pada Permata Laundry
DOI:
https://doi.org/10.58184/mestaka.v5i1.850Keywords:
Digital Marketing, Social Media, MSMEs, Promotional Strategy, Laundry ServicesAbstract
Permata Laundry is a laundry service micro, small, and medium enterprise (MSME) located in Batam City that faces increasing business competition due to the rapid growth of similar service providers. One of the main challenges encountered is the limited utilization of digital media for promotion and service delivery, which affects market reach and business visibility. This Community Service Program (PKM) aims to develop a digital media-based promotional strategy to enhance brand awareness, promotional effectiveness, and service efficiency at Permata Laundry. The method applied in this activity involves primary data collection through interviews and direct observation of business operations. Based on the analysis results, several outputs were designed and implemented, including the creation and optimization of a Google Maps business profile, the management of Instagram and TikTok social media accounts as promotional tools, and the implementation of an online ordering system using Google Forms integrated with QR Codes. The results indicate that the application of digital marketing strategies improves access to business information, customer interaction, and service efficiency. Therefore, digital-based promotional development has a positive impact on strengthening competitiveness and ensuring the sustainability of Permata Laundry in the digital era.
Downloads
References
Esterberg, K. G. (2016). Qualitative Methods in Social Research.
Harjanto, N., & Dewi, K. (2021). Pemanfaatan TikTok sebagai Media Promosi UMKM di Era Digital. Jurnal Komunikasi Digital, 2(1), 33–44.
Mulyana, D. (2016). Metodologi Penelitian Kualitatif (P. R. Rosdakarya (ed.)). PT. Remaja Rosdakarya.
Novianti, R., & Pratama, M. (2023). Pemanfaatan Media Sosial dalam Meningkatkan Brand Awareness UMKM. Jurnal Ekonomi dan Bisnis, 8(1), 77–89.
Putri, D. W., & Amanda, S. (2021). Implementasi Digital Marketing dalam Meningkatkan Penjualan UMKM. Jurnal Manajemen dan Pemasaran, 5(4), 222–231.
Ramadhan, M. R., & Setiono, B. (2020). Analisis Efektivitas Strategi Promosi Digital terhadap Penjualan UMKM. Jurnal Teknologi Informasi dan Bisnis, 4(2), 88–97.
Sari, A. P., & Lestari, F. (2020). Pengaruh Konten Instagram terhadap Minat Beli Konsumen UMKM. Jurnal Ilmu Komunikasi, 12(3), 120–133.
Setiawan, R., & Nurhayati, D. (2023). The Impact of Online Booking Systems on Customer Satisfaction in Service-Based MSMEs. International Journal of Business and Technology, 12(4), 90–102.
Sudaryono. (2017). Metodologi Penelitian. Rajawali Pers.
Sugiyono. (2016). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D (Alfabeta (ed.)). Alfabeta.
Supardi. (2016). Metode Penelitian: Teori dan Aplikasi. PT Raja Grafindo Persada.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Fendy Cuandra, Chalvin Kho
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors submitting manuscripts do so with the understanding that if accepted for publication, the article's copyright will be given to the Author. Copyright includes the right to reproduce and transmit articles in all forms and media, including reprints, photographs, microfilm, and other similar reproductions, as well as translations.
The editors of Mestaka make every effort to ensure that no false or misleading data, opinions, or statements are published in the journal. However, the content of articles and advertisements published on Mestaka is the responsibility and responsibility of the authors and advertisers respectively.
Users of this website will be licensed to use the materials from this website in accordance with the Creative Commons International License 4.0 (CC-BY-SA). No fees are charged. Please use the appropriate materials.
Copyright by Mestaka: Media Pusat Pengabdian Kepada Masyarakat uses the latest version of the CC-BY-SA license, which grants the most extensive rights to authors. All articles published by Mestaka are considered to have been released under the Creative Commons International License 4.0 (CC-BY-SA). These are open-access articles distributed under the terms of the Creative Commons International License 4.0 (CC-BY-SA).
Please download the Author's Declaration. The author's declaration form must be completed in relation to the article, signed the original, and sent a scanned document file (softcopy) to our email mestaka@pakisjournal.com or sent to the Editorial Office in the form of an original hard copy and the article in softcopy form.
Creative Commons License
This work is licensed under the Creative Commons International License 4.0 (CC-BY-SA)
