Pengembangan Visual Storytelling Desa Wisata Berbasis Website dan Teknologi QR di Desa Tenjolaya Kabupaten Bandung
DOI:
https://doi.org/10.58184/mestaka.v5i4.904Keywords:
Tourist Villages, Visual Storytelling, Websites, QR Technology, Community EmpowermentAbstract
Tourism villages are one of the drivers of local economic development based on natural potential, culture, and community creativity. Tenjolaya Village in Pasirjambu District, Bandung Regency, has considerable potential in nature-based tourism, culinary heritage, and educational tourism; however, the utilization of digital technology for tourism promotion has not been fully optimized. This community service program aims to enhance the capacity of village officials and BUMDes administrators in developing visual storytelling content based on websites and QR code technology. The program was implemented using a participatory training approach, hands-on practice, and mentoring. Activities were carried out through preparation, socialization, training implementation, and evaluation stages. The results indicate an increase in participants’ understanding of the use of digital media as a communication tool for tourism villages. Participants responded positively to the program and expressed expectations for continued mentoring in developing digital tourism content. The use of visual storytelling through websites and QR code technology has the potential to increase the attractiveness of tourism villages and support the development of the local creative economy.
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