Pendampingan Pembuatan Akun Media Sosial dan Google Maps sebagai Upaya Digitalisasi UMKM Keripik Chatenori

Authors

  • Natasya Putri Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Pauta Sapa Ardesta Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Arnila Saputri Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Okta Febriansyah Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Uswatun Hasanah Universitas Islam Negeri Fatmawati Sukarno Bengkulu

DOI:

https://doi.org/10.58184/mestaka.v4i3.644

Keywords:

Digitization, Social Media, Google Maps, MSMEs, Digital Marketing

Abstract

The assistance in creating social media accounts and Google Maps is an effort to digitize micro-enterprises, aimingtoenhance marketing and productvis ibility for MSMEs. This activity was conducted in response to the challenges faced by MSME actors, particularly in digital marketing and business licensing. The implementation method in cludes needs identification, training on creating social media accounts (Instagram, TikTok), and setting up business locations on Google Maps. The results of this activity show that the UMKM Kripik Tempe Ibu Susmidaryani successfully utilized digital platforms to expand market reach, improve customer interaction, and build product branding. The conclusion is that digitization through social media and Google Maps can be an effective solution to increase sales and competitiveness of MSMEs in the digital era. Recommendations for the next steps include the need for ongoing training and assistance in managing digital content to ensure the continuous growth of micro-enterprises.

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References

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Published

2025-06-04

How to Cite

Putri, N., Ardesta, P. S., Saputri, A., Febriansyah, O., & Hasanah, U. (2025). Pendampingan Pembuatan Akun Media Sosial dan Google Maps sebagai Upaya Digitalisasi UMKM Keripik Chatenori. Mestaka: Jurnal Pengabdian Kepada Masyarakat, 4(3), 297–302. https://doi.org/10.58184/mestaka.v4i3.644

Issue

Vol. 4 No. 3 (2025): Juni 2025

Section

Articles

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Copyright (c) 2025 Natasya Putri, Pauta Sapa Ardesta, Arnila Saputri, Okta Febriansyah, Uswatun Hasanah

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