Strategi Bisnis dan Pemasaran Inovatif untuk Lemang Tapai sebagai Kuliner Tradisional Bernilai Ekonomis
DOI:
https://doi.org/10.58184/mestaka.v4i3.659Keywords:
Lemang Tapai, Business Strategy, Innovative Marketing, Traditional Culinary, Creative EconomyAbstract
Lemang Tapai is one of Indonesia's traditional culinary delights which has high economic potential. However, limitations in business and marketing strategies often become obstacles for business actors in increasing competitiveness and expanding markets. This community service activity aims to provide assistance to business actors in developing innovative business and marketing strategies that can increase the selling value of Lemang Tapai. The methods used include training, mentoring, and evaluation of the implementation of digital marketing strategies, product diversification, and more attractive packaging. The results of this program show that with the implementation of digital-based marketing strategies and innovation in packaging and product variants, there has been an increase in demand and wider market reach. Thus, innovative business and marketing strategies are proven to be able to increase the economic value of Lemang Tapai and empower local business actors.
Downloads
References
Lubis, A. L. P. (2024). Strategi Pengembangan Produk Baru Untuk Meningkatkan Pangsa Pasar Pada Pelaku UMKM Kota Depok. Jurnal Manajemen Riset Bisnis Indonesia, 13(2).
Masrukhan, M., & Isnaini, R. K. (2025). Optimalisasi teknologi dan strategi pemasaran digital dalam meningkatkan daya saing UMKM Bakpia Wong Yogyakarta. Jurnal Nuansa: Publikasi Ilmu Manajemen Dan Ekonomi Syariah, 3(1), 282-300.
Yani, M., Berhan, L., Wibowo, A. K. P., Nugroho, A., Yuniar, I. P., Herliani, K. Y., ... & Andani, P. I. (2022). PENDAMPINGAN UMKM DALAM STRATEGI PEMASARAN MELALUI PROMOSI UNTUK MENINGKATKAN PENJUALAN TAPAI KETAN HIJAU MAMA IYUT KHAS GAMBUT DI SAMPIT. Profit: Jurnal Pengabdian Kepada Masyarakat, 2(1), 34-39.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Egi Sri Lestari, Dzamratul Fauziah, Elvina Triya Rahmahnusiya, Radiah Aszahrah, Uswatun Hasanah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors submitting manuscripts do so with the understanding that if accepted for publication, the article's copyright will be given to the Author. Copyright includes the right to reproduce and transmit articles in all forms and media, including reprints, photographs, microfilm, and other similar reproductions, as well as translations.
The editors of Mestaka make every effort to ensure that no false or misleading data, opinions, or statements are published in the journal. However, the content of articles and advertisements published on Mestaka is the responsibility and responsibility of the authors and advertisers respectively.
Users of this website will be licensed to use the materials from this website in accordance with the Creative Commons International License 4.0 (CC-BY-SA). No fees are charged. Please use the appropriate materials.
Copyright by Mestaka: Media Pusat Pengabdian Kepada Masyarakat uses the latest version of the CC-BY-SA license, which grants the most extensive rights to authors. All articles published by Mestaka are considered to have been released under the Creative Commons International License 4.0 (CC-BY-SA). These are open-access articles distributed under the terms of the Creative Commons International License 4.0 (CC-BY-SA).
Please download the Author's Declaration. The author's declaration form must be completed in relation to the article, signed the original, and sent a scanned document file (softcopy) to our email mestaka@pakisjournal.com or sent to the Editorial Office in the form of an original hard copy and the article in softcopy form.
Creative Commons License
This work is licensed under the Creative Commons International License 4.0 (CC-BY-SA)
