Pengembangan Strategi Digital Marketing untuk Meningkatkan Penjualan dan Persebaran Tenun Leny Bumpak

Authors

  • Cica Agustina Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Radiah Aszahrah Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Noval Syabirin Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Khozin Zaki Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Yetti Afrida Indra Universitas Islam Negeri Fatmawati Sukarno Bengkulu

DOI:

https://doi.org/10.58184/mestaka.v4i3.696

Keywords:

Leny Bumpak weaving, Digital Marketing, Sales

Abstract

Leny Bumpak Weaving Craft is a local cultural heritage from Seluma Regency, Bengkulu, which has high historical and aesthetic value. However, limitations in digital promotion and marketing strategies have caused this woven product to be less widely known, especially in today's digital era. This activity aims to increase sales and distribution of Leny Bumpak weaving through Digital Marketing based on the strategies carried out. The approach taken is educational and participatory which actively involves participants in the process of activities starting from identifying problems to implementing predetermined programs. The results of the study showed that the digital marketing strategy carried out had a very positive effect on sales and distribution of Leny Bumpak weaving. 

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References

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Published

2025-06-09

How to Cite

Agustina, C., Aszahrah, R., Syabirin, N., Zaki, K., & Indra, Y. A. (2025). Pengembangan Strategi Digital Marketing untuk Meningkatkan Penjualan dan Persebaran Tenun Leny Bumpak. Mestaka: Jurnal Pengabdian Kepada Masyarakat, 4(3), 331–335. https://doi.org/10.58184/mestaka.v4i3.696

Issue

Vol. 4 No. 3 (2025): Juni 2025

Section

Articles

License

Copyright (c) 2025 Cica Agustina, Radiah Aszahrah, Noval Syabirin, Khozin Zaki, Yetti Afrida Indra

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