Peran Promosi dalam Mendorong Keputusan Pembelian pada Toko Beng’s Coffee

Authors

  • Cica Agustina Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Nada Wafika Lestari Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Nadia Yupita Sari Universitas Islam Negeri Fatmawati Sukarno Bengkulu

DOI:

https://doi.org/10.58184/mestaka.v4i3.652

Keywords:

Sales Promotion, Purchase Decision, Beng's Coffee, Marketing Strategy

Abstract

Sales promotion has a vital role in attracting consumers' attention and influencing purchasing decisions, especially in the beverage industry such as coffee shops. This study aims to analyze the effectiveness of the promotional strategies implemented by Beng's Coffee in encouraging consumer purchase decisions. Using a descriptive qualitative approach, data was collected through observation, interviews, and documentation. The results of the study show that promotional strategies such as discounts on special days, loyalty programs with a stamp system, and product bundling have a positive impact on increasing customer buying interest. Promotion through social media has also proven effective in reaching young consumers. The findings show that appropriately designed promotions not only increase sales volume, but also build consumer loyalty to the brand. In addition, consumers tend to feel that they get added value through the promotional programs that are run. Therefore, it is recommended that Beng's Coffee continue to develop promotional innovations that are relevant to market needs in order to maintain competitiveness and expand market share. This research contributes to understanding the importance of the role of promotion in MSME marketing strategies, especially in the culinary sector.

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References

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Published

2025-06-16

How to Cite

Agustina, C., Lestari, N. W., & Sari, N. Y. (2025). Peran Promosi dalam Mendorong Keputusan Pembelian pada Toko Beng’s Coffee. Mestaka: Jurnal Pengabdian Kepada Masyarakat, 4(3), 341–345. https://doi.org/10.58184/mestaka.v4i3.652

Issue

Vol. 4 No. 3 (2025): Juni 2025

Section

Articles

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Copyright (c) 2025 Cica Agustina, Nada Wafika Lestari, Nadia Yupita Sari

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