Pembuatan Konten Promosi di Media Sosial untuk Produk Susu Kambing Etawa

Authors

  • Yasrin Zabidi Institut Teknologi Dirgantara Adisutjipto
  • Riani Nurdin Institut Teknologi Dirgantara Adisutjipto
  • Marni Astuti Institut Teknologi Dirgantara Adisutjipto
  • Prasidananto Nur Santoso Institut Teknologi Dirgantara Adisutjipto
  • Gunawan Institut Teknologi Dirgantara Adisutjipto
  • Esa Rengganis Institut Teknologi Dirgantara Adisutjipto
  • Uyuunul Mauidzoh Institut Teknologi Dirgantara Adisutjipto
  • Eko Poerwanto Institut Teknologi Dirgantara Adisutjipto
  • Sidik Budiwidodo Institut Teknologi Dirgantara Adisutjipto

DOI:

https://doi.org/10.58184/mestaka.v5i2.922

Keywords:

Content, Promotion, Digital Marketing, Social Media

Abstract

In today's digital era, promotional activities must follow digital marketing trends. One form of digital marketing is utilizing social media to promote products. The problem faced by the Etawa Goat Milk MSME was the lack of engaging promotional content on social media to introduce the product and increase its awareness among the wider public. Utilizing social media aims to make it easier for brands to connect with customers. The solution to this problem is to create engaging promotional content for publication on social media. The goal of this activity is to create engaging promotional content for publication on Instagram posts, stories, and reels, Facebook, TikTok, and WhatsApp.

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References

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Published

2026-04-15

How to Cite

Zabidi, Y., Nurdin, R., Astuti, M., Santoso, P. N., Gunawan, G., Rengganis, E., Mauidzoh, U., Poerwanto, E., & Budiwidodo, S. (2026). Pembuatan Konten Promosi di Media Sosial untuk Produk Susu Kambing Etawa. Mestaka: Jurnal Pengabdian Kepada Masyarakat, 5(2), 219–223. https://doi.org/10.58184/mestaka.v5i2.922

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